About Dove's Experiment "Beauty-Patch"

So the well-known beauty-brand Dove never fails to catch our attention with their ingenious campaigns, created to possibly strengthen the self-esteem of us women. After the famous "Real Beauty-Sketches" video, Dove strikes back with another experiment called the "Beauty-Patch"

It's clear that the brand's message once again goes into the direction of "Beauty is not in the face - Beauty is a light in the heart".
But can Dove possibly manage to stick with their image of inner beauty once again or is this new campaign just flooded with clich├ęs?
Read more to see Dove's video-message and discuss with me in the comments!